Pre-Market Plan
- Home walk-through with advice on where to declutter, clean, repair and/or replace
- Staging services, if necessary
- Service provider referrals
- Finishing touches (reorganize books on shelves, provide artwork for the walls if necessary, clear off counters for photos)
- Professional photography with floorplan measurements
- 3D Matterport tours
- Full color brochures with photos and text description
- Map of amenities and directions for agents to show
- House location survey for buyers/agents to see when in the house, if available
- Brokers open house with catered lunch on the Tuesday before the property goes live
- Advertisements sent to targeted geographic agents most likely to have a buyer for the property a week before the event
Coming Soon
- The rules for how “Coming Soon” advertising have changed considerably since 2019.
- Coming soon status in BrightMLS means that the property can NOT be shown until it is “active” but that it can be advertised publicly, once it is:
- Coming soon email blast to other real estate agents across all firms
- Coming soon social media post (Facebook, Instagram)
- Coming soon rider on the sign post with For Sale sign, when allowed
- Custom website for your home with individual rider on the signpost (when applicable)
- Every reference online and in print will be pointed to the custom website
How We Sell It
- Written in a language that will speak to the most likely buyer of the home
- Most buyers want the facts: short & concise
- Pet restrictions, if applicable
- No real estate clichés
- Community and local features
- Historical and/or street specific intel (when appropriate)
- Community highlights: Restaurants, Shopping, Parks, Schools, Attractions, Public transportation
Things To Make It Easy To See
- Brochure box on the sign post checked frequently to make sure it’s not empty
- Sentrilock (electronic lockbox) and backup key in Combo box
Just Listed Marketing
- Cross posted to thousands of websites including Realtor.com, Trulia, Zillow, McEnearney and syndication to every other brokerage website and affiliates
- Open House first Sunday on the market
- Promoted on every website and MLS
Ongoing Marketing
- Each agent showing will receive a feedback request via email that will be shared with you. If no response is received, a call is placed to the agent within 48 hours of their showing.
- Weekly visits to the property to check on the condition, marketing material in the unit and in the box on the sign post, keys, and make sure it’s show ready
- Weekly updates on competing properties and closed sales
- Weekly updates on showing totals and feedback
- If feedback is similar from each agent, and it’s something that can be changed, will adjust as necessary
Price Reduction Strategy
- If a price reduction becomes necessary, a whole new round of marketing will take place
- Price reduction post to Blog, Agents, Database
- Price reduction ads on Instagram and Facebook with best photo of the home or a collage
- Open House for new buyer pool
Under Contract Marketing
- Continued advertising for a backup offer as a security
- “Sale Pending” rider on sign post
- “Sold” rider on sign post once all contingencies are released